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2011
Publication
Kim, E. & Eastin, M. S. (2011). Exploring the effects of external brand placement on game players’ processing of an in-game brand. The 2011 Conference of the Association for Education in Journalism and Mass Communication, August 10-13, St. Louis, MO.
Kim, E., Kim, S., Yeh, Y. H., & Choi, S.M. (2011). Exploring the antecedents of advertising avoidance on online video sites. The 2011 American Academy of Advertising Conference, April 7-10, Mesa, AZ.