Education

Academic Appointments

Visiting Researcher (Fall 2025)

Stan Richards School of Advertising and Public Relation

University of Texas at Austin

Assistant Professor (Fall 2018 - Spring 2021)

Department of Psychology

Ewha Womans University

Assistant Professor (Fall 2014 - Spring 2018)

Department of Advertising (joint position in Department of Public Relations)

College of Journalism and Communications, University of Florida

Instructor (Fall 2013 – Spring 2014)

Department of Advertising and Public Relations, University of Texas at Austin

Adjunct Professor (Spring 2013)

Department of Communication, St. Edward’s University

Ph.D., Advertising, University of Texas at Austin, 2014

M.A., Advertising, University of Texas at Austin, 2010

B.C., Mass Communication, Yonsei University, Seoul, Korea, 2008

B.A., History, Yonsei University, Seoul, Korean, 2008

Awards

2017 Mary Alice Shaver Promising Professor Award, American Academy of Advertising

2015 Research Fellowship Award, American Academy of Advertising