Conference Presentations

Refereed Conference Presentations
(COPE Lab members are indicated in bold)

  • 김세영, 배은빈, 조이서 (2025), Compensatory fit in virtual influencer advertising: Examining the interaction between exaggeration and influencer type, The 2025 Korean Association of Advertising and Public Relations Conference, November 15, Seoul, South Korea.

  • Cao Ying, 최은서, 김다슬, 조이서 (2025). 금융상품의 위험수준에 따른 비교 프레임 효과: 지각된 위험을 통한 광고 메시지효과, The 2025 Korean Association of Advertising and Public Relations Conference, November 15, Seoul, South Korea.

  • 김세영, 조이서 (2025). 가상 인플루언서의 행동적 현실감과 메시지 유형이 소비자 설득 반응에 미치는 영향: 메시지 태도의 매개효과, The 2025 Korean Association of Advertising and Public Relations Conference, November 15, Seoul, South Korea.

  • Cao Ying, Gabrielle Evangelyne Gunawan, 조이서 (2025). Influencer type and say-do fit in the CSR context: Human vs. virtual. The 2025 Korean Association of Advertising and Public Relations Conference, November 15, Seoul, South Korea.

  • 김세영, 조이서 (2025). 가상 인플루언서의 행동적 현실감이 메시지 설득에 미치는 영향: 내러티브 vs. 통계적 메시지, The 2025 Korean Society for Consumer Advertising Psychology Conference, Graduate Student Symposium, August 11, Seoul, South Korea. *Academic Excellence Award

  • Gabrielle Evangelyne Gunawan, Cao Ying, 조이서 (2025). The Role of say-do fit in influencer activism: A comparison of human and virtual influencers. The 2025 Korean Society for Consumer Advertising Psychology Conference, Graduate Student Symposium, August 11, Seoul, South Korea. *Academic Excellence Award

  • 김세영, Gabrielle Evangelyne Gunawan (2025). 디지털 마케팅에서 인플루언서 유형과 제품 유형: 심적 시뮬레이션과 행동적 현실감의 역할. The 2025 Global Conference on AD & PR, June 30-July 1, Gangneung, South Korea.

  • 조이서, 김은실 (2025). Mitigating apperance threats: The differential effects of compensatory consumption on self-control. The 2025 Global Conference on AD & PR, June 30-July 1, Gangneung, South Korea. *Academic Excellence Award

  • 소지현, 김은실 (2025). The effects of brand crisis type and attribution type on apology: The moderating role of service agent. The 2025 Korean Advertising Society Conference, April 4, Pangyo, South Korea.

  • Lee, J., & Kim, E. (2025). Disclosing the “real” flaws: How the valence of influencer self-disclosure influences perceptions of authenticity. The 2025 American Academy of Advertising, March 6-9, Pittsburg, PA.

  • 이재연, 김은실 (2024). The role of moral identity in the interaction of pride types and donation preferences. The 2024 Korean Advertising Society Conference, Graduate Student Symposium, July 3-4, Sokcho, South Korea.

  • 이지연, Gabrielle Evangelyne Gunawan, 김은실 (2024). Balancing positives and negatives: Effects of valence and self-disclosure levels on influencer trust and SNS engagement. The 2024 Korean Advertising Society Conference, Graduate Student Symposium, July 3-4, Sokcho, South Korea.

  • 이지연, 백나연, 니콜 셰단, 라나 지아니, 포에티 에미리아, 김은실 (2024). Effects of emotional valence of social media influencers’ self-disclosure: Moderating role of perceived intimacy. The 2024 Korean Society for Consumer Advertising Psychology Conference, April 19-20, Jeonju, South Korea.

  • 조이서, 김은실 (2024). 외모위협에 대한 보상이 자기통제에 미치는 영향: 광고메시지 내 보상영역과 메시지 유형을 중심으로. The 2024 Korean Society for Consumer Advertising Psychology Conference, April 19-20, Jeonju, South Korea.

  • Lee, J., Lee, J., Soh, J., & Kim, E. (2024). Effects of social media ephemerality on consumer recall. The 2024 American Academy of Advertising, March 14-17, Portland, OR.

  • Kim, Y., Kim, E., & Kang, E. (2023). Mitigating the effect of participation effort in consumer participatory CSR campaigns: The role of consumer power. The 2023 Global Marketing Conference, July 20-23, Seoul, Korea.

  • 포에티 에미리아, 라나 지아니, 백나연, 니콜 셰단, 김은실 (2023). “Is it okay to show that I failed?” The role of deservingness in emotional reactions toward mega vs. micro influencer’s negative self-disclosure. The 2023 Korean Society for Consumer Advertising Psychology Conference, Graduate Student Seminar, July 5-6, Gangneung, SouthKorea.

  • 이지연, 이재연, 소지현, 김은실 (2023). Effects of social media ephemerality on consumer recall. The 2023 Korean Society for Consumer Advertising Psychology Conference, Graduate Student Seminar, July 5-6, Gangneung, South Korea. *Top Poster Award

  • Lee, J.Y., Kwon, M., Jung, H., Thuy, L.T.T., Soh, J., & Kim, E. (2023). Distinct effects of positive and negative awe on environmental CSR engagement: The role of behavioral system and message framing. The 2023 Conference of the International Communication Association, May 25-29, Toronto, Canada.

  • Kim, Y. & Kim, E. (2023). Effect of participation effort and consumer power on CSR attitude and participation intention. The 2023 Conference of the International Communication Association, May 25-29, Toronto, Canada.

  • 정혜미, 김은실 (2023). 재활용 가용성 정보가 재활용 태도와 행동에 미치는 영향. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

  • 이윤슬, 정혜미, 조가람, 김은실 (2023). 참여형 친환경 캠페인의 참여 노력과 심적 시뮬레이션, 지각된 관련성이 캠페인 참여 의도와 따뜻한 만족감에 미치는 영향. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

  • 이재연, 소지현, 권미수, 김은실 (2023). Distinct effects of positive and negative awe on environmental CSR attitude. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

  • 조이서, 김은실 (2023). 기억 효능감과 암묵적 자기 이론이 자기통제와 건강한 음식 선택에 미치는 영향. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

  • 김윤아, 이예진, 이윤슬, 김은실 (2022). 인스타그램 스토리의 지각된 일시성이 사용자의 SNS 자기제시 의도에 미치는 영향. The 2022 Korean Society for Consumer Advertising Psychology Conference, Graduate Student Seminar, July 6-7, Sokcho, South Korea.

  • 이윤슬, 정혜미, 조가람, 김은실 (2022). 참여형 친환경 캠페인의 참여 노력과 심적 시뮬레이션이 캠페인 태도와 참여 의도에 미치는 영향. The 2022 Korean Advertising Society Conference, Graduate Student Symposium, July 6-7, Sokcho, South Korea.

  • 김윤아, 이예진, 이예진, 이윤슬, 정혜미, 김은실 (2022). 인간 vs. AI 인플루언서 유형과 사회적 거리감과의 관계에 대한 연구. The 2022 Korean Society for Consumer Advertising Psychology Conference, April 1, Seoul, South Korea.

  • 박예빈, 김은실 (2022). 가상 인플루언서의 상호작용성, 스폰서 유형이 광고 효과에 미치는 영향. The 2022 Korean Society for Consumer Advertising Psychology Conference, April 1, Seoul, South Korea.

  • 이예진, 김은실 (2022). 자아 고갈, 사회적 지지, 자기통제 성향이 SNS 기부 캠페인 참여 의도 및 구전 의도에 미치는 영향. The 2022 Korean Society for Consumer Advertising Psychology Conference, April 1, Seoul, South Korea.

  • 조현진, 김은실 (2022). 선물하기와 관계규범이 정체성 위협에 미치는 영향. The 2022 Korean Society for Consumer Advertising Psychology Conference, April 1, Seoul, South Korea.

  • 박예빈, 김윤아, 김은실 (2021). 인스타그램 스토리 vs. 피드: 시간적 속성과 청중이 자기 제시 전략에 미치는 영향. The 2021 Annual Conference of Korean Psychological Association, August 19-21 (converted to virtual due to COVID-19).

  • 이예진, 이예진, 이항윤, 최누림, 김은실 (2021). 인플루언서 브랜드 셀피와 지각된 유사성이 자기 참고 및 광고 효과에 미치는 영향. The 2021 Annual Conference of Korean Psychological Association, August 19-21 (converted to virtual due to COVID-19).

  • 조현진, 강효원, 김은실 (2021). 지각된 유사성과 부러움: 지각된 유사성은 두 가지 부러움과 어떻게 관련있을까? The 2021 Annual Conference of Korean Psychological Association, August 19-21 (converted to virtual due to COVID-19).

  • 김희재, 김은실 (2021). 시간압박, 조절초점, 인지적 종결욕구가 광고태도와 구매의도에 미치는 영향: 시간한정 메시지를 중심으로. The 2021 Annual Conference of Korean Society of Consumer Studies, April 24, Seoul, South Korea.

  • Kim, M.J., Shim, J., & Kim, E. (2020). “I’m cold but feeling warm”: Effect of cold temperature on evaluations of ad message. The 2020 Association for Consumer Research Conference, October 1-4 (converted to virtual due to COVID-19).

  • 이예진, 조희정, 박예빈, 김은실 (2020). 인스타그램 마이크로 인플루언서-팔로워 간의 상호작용성과 스폰서십 공시가 인스타그램 광고 효과성에 미치는 영향. The 2020 Annual Conference of Korean Psychological Association, August 20-22 (converted to virtual due to COVID-19).

  • 김명주, 심지수, 김은실 (2020). 소비자가 경험하는 온도가 광고 메시지 평가에 미치는 영향. The 2020 Annual Conference of Korean Psychological Association, August 20-22 (converted to virtual due to COVID-19).

  • Shim, J., Lee, J., Kang, H., & Kim, E. (2020). Who shared on the ad on Facebook?: An investigation of social distance effects on SNSs. The 2020 Conference of the International Communication Association, May 21-25 (converted to virtual due to COVID-19).

  • Park, J., Kwen, S., & Kim, E. (2020). ‘This sponsored post is based on my honest opinions”: The effect of Instagram sponsorship disclosure and influencer type on consumer responses. The 2020 Conference of the International Communication Association, May 21-25 (converted to virtual due to COVID-19).

  • 박지연, 권소연, 김은실 (2019). 인스타그램 인플루언서의 종류와 스폰서십 광고 공시의 형태가 소비자 설득지식, 정보원 신뢰성과 지각된 이타성에 미치는 영향. The 2019 Annual Conference of Korean Society of Consumer Studies, October 18, Seoul, South Korea.

  • 김명주, 김희재, 김은실 (2019). 인스타그램 Shoppable Tag이 소비자 태도와 구전 및 구매의도에 미치는 영향: 소비자 관여도를 중심으로. The 2019 Annual Conference of Korean Society of Consumer Studies, October 18, Seoul, South Korea.

  • 심지수, 이지연, 강효원, 김은실 (2019). 페이스북에서 메시지 소구 유형의 효과 연구: 사회적 거리 차이를 중심으로. The 2019 Annual Conference of Korean Society of Consumer Studies, October 18, Seoul, South Korea.

  • 박지연, 권소연, 김은실 (2019). 인스타그램 마이크로 인플루언서의 종류와 스폰서십 광고 공시의 형태가 소비자 반응에 미치는 영향. The 2019 Annual Conference of Korean Psychological Association, August 22-24, Seoul, South Korea.

  • 김명주, 김희재, 김은실 (2019). 소비자 관여 수준이 인스타그램 Shoppable Tag 광고 효과성에 미치는 영향. The 2019 Annual Conference of Korean Psychological Association, August 22-24, Seoul, South Korea.

  • Lee, A.R., Kim, E., Hon, L., & Chung, Y.J. (2019). How age-morphed images make me feel: The role of emotional responses in building support for the elderly among Millennials and Generation Xers. The 2019 Conference of the Association for Education in Journalism and Mass Communication, August 7-10, Toronto, Canada. *Third Place Faculty Paper Award

  • Angulo, R.B. & Kim, E. (2019). How ad location and following brands on social networking sites affect users’ evaluation of ads. The 2019 International Conference on Research in Advertising, June 27-29, Krems, Austria.

  • Wen, T., Wu, L., Dodoo, N. A., Noland, C., & Kim, E. (2019). Positive mood obscures, negative mood alerts: The Interplay between mood and disclosure language on the effectiveness of native advertising. The 2019 American Academy of Advertising Conference, March 28-31, Dallas, TX.

  • Chung, Y.J., Lee, S. & Kim, E. (2019). The effect of influencers and sponsorship disclosure on Instagram. The 2019 American Academy of Advertising Conference, March 28-31, Dallas, TX.

  • Yim, M.Y., Kim, E., & Ahn, H. (2019). Examining how a plus-size model in advertising generates purchase intention: A perspective from consumption visions. The 2019 American Academy of Advertising Conference, March 28-31, Dallas, TX.

  • Lee, S. & Kim, E. (2018). Influencer marketing on Instagram: The effects of sponsorship disclosure, source credibility, and brand credibility. The 2018 Conference of the Association for Education in Journalism and Mass Communication, August 6-9, Washington, DC.