Lab Members

Ph.D

이지연(Jiyeon Lee)

Research Interests: consumer self-disclosure, self-expression, mind perception of AI

심현은(Hyuneuns Shim)

Research Interests: perspective taking, cognitive load, prosocial behavior

Master

김세영(Seyong Kim)

Gunawan, Gabrielle Evangelyne

Research Interests: influencer marketing, brand activism, media psychology

Research Interests: brand message and activism, AI-powered branding & communication, self-presentation, consumer perception

Research Interests: AI-Driven brand marketing strategies, influencer marketing & brand Image, AI advertising ethics & consumer trust

Research Interests: social behavior change and sustainability in AI-Generated society, ethics in AI-generated advertisings, influencers and sense of agency

배은빈(Eunbin Bae)

최은서(Eunseo Choi)

Email: silverwest25@ewha.ac.kr

Research Interests: brand message, brand identification, brand loyalty, branding, relationship quality, self-expression, perspective talking