• Mackert, M., Kim, E., Guadagno, M., & Donovan-Kicken, E. (2012). Using Twitter for prenatal health promotion: Encouraging a multivitamin habit among college-aged females. Studies in health technology and informatics, 182 (pp. 93-103), Smith, A. C., Armfield, N. R., & Eikelboom, R, H. (eds.), Amsterdam: IOS Press.

2012

Publication

  • Mackert, M., Kim, E., Guadagno, M., & Donovan-Kicken, E. (2012). Using Twitter for prenatal health promotion: encouraging a multivitamin habit among college-aged females. The 2012 International Conference on Global Telehealth, November 26-28, Sydney, Australia.

  • Kim, E. (2012). Interactivity in branded mobile apps: A conceptual framework. The 2012 Direct/Interactive Marketing Research Summit, October 13-14, Las Vegas, NV.

  • Kim, E. (2012). To green or not to green: A cross-cultural study of the impact of product-green claim congruity. The 2012 Conference of the Association for Education in Journalism and Mass Communication, August 9-12, Chicago, IL.

  • Kwon, E.S., Kim, E., & Choi S.M. (2012). I “unlike” you! Reasons for unliking brand pages on Facebook. The 2012 Conference of the Association for Education in Journalism and Mass Communication, August 9-12, Chicago, IL.

  • Kim, E. (2012). Cross-selling brand placement effects: Situation involvement effects on brand-image transfer. The 2012 Convention of the American Psychological Association, August 2-5, Orlando, FL.

  • Kim, E., Kwon, E.S., & Sung, Y. (2012). Antecedents of consumer attitudes toward brand communications on Twitter: A consumer socialization framework. The 2012 Global Marketing Conference, July 19-22, Seoul, Korea.

  • Kim, E., Lin, J.S., & Sung, Y. (2012). To app or not to app: Engaging consumers via branded mobile apps. The 2012 American Academy of Advertising Conference, March 15-18, Myrtle Beach, SC.

  • Kwon, E.S., Kim, E., Sung, Y. & Yoo C. Y. (2012). Motivations for following brands and attitudes toward brand communications on Twitter. The 2012 American Academy of Advertising Conference, March 15-18, Myrtle Beach, SC.

  • Kim, E. & Eastin, M. S. (2012). The role of hedonic goals in post impulsive buying product evaluation. The 2012 Winter Conference of Society of Consumer Psychology, February 16-18, Las Vegas, NV.

Conference