• Kim, E., Lin, J.S.*, & Sung, Y. (2013). To app or not to app: Engaging consumers via branded mobile apps. Journal of Interactive Advertising, 13(1), 53-65.

  • Moon, J., Kim, E., Choi, S.M., & Sung, Y. (2013). Keep the social in social media: The role of social interaction in avatar-based virtual shopping. Journal of Interactive Advertising, 13(1), 14-26.

  • Kim, E., Choi, S.M., Kim, S.*, & Yeh, Y.H.* (2013). Factors affecting advertising avoidance on online video sites. Journal of Advertising and Promotion Research, 2(1), 89-123.

  • Moon, J., Kim, E., Choi, S. M., & Sung, Y. (2013). Keep the social in social media: The role of social interaction in avatar-based virtual shopping. e-newsletter. Hot Topics Newspaper, 2, International Advertising Association.

2013

Publication

  • Kim, E., Kwon, E.S., Sung, Y., & Kang, H. S. (2013). Brand word-of-mouth (WOM) on Twitter. The 2013 Advertising and Consumer Psychology Conference, June 13-15, San Diego, CA.

Conference