• Peña, J.F. & Kim, E. (2014). Increasing exergame physical activity through self and opponent avatar appearance. Computers in Human Behavior, 41, 262-267 (SSCI).

  • Kwon, E.S.*, Kim, E., Sung, Y. & Yoo C.Y. (2014). Brand followers: Consumer motivations and attitudes toward brand communications on Twitter. International Journal of Advertising, 33(4), 657-680 (SSCI).

  • Kim, E., Sung, Y., & Kang, H.S. (2014). Brand followers’ retweeting behavior on Twitter: How brand relationships affect brand electronic word-of-mouth. Computers in Human Behavior, 37, 18-25 (SSCI).

2014

Publication

  • Peña, J.F. & Kim, E. (2014). Increasing physical activity in exergames through self and opponent avatar appearance. The 2014 National Communication Association Annual Convention, November 20-23, Chicago, IL.

Conference