Kim, E. & Eastin, M.S. (2015). External brand placement: The effects on game players’ processing of an in-game brand. Journal of Promotion Management, 21(3), 391-411 (Scopus).
2015
Publication
Kim, E. (2015). How consumer self-determination influences engagement and future intention: The moderating role of relatedness. The 2015 Association for Consumer Research Conference, October 1-4, New Orleans, LA.
Kim, E. (2015). Cross-cultural examination of consumers’ product categorization and perceptions about green products. The 2015 Convention of the American Psychological Association, August 6-9, Toronto, Canada.
Kang, J., Kim, E., Sung, Y. S., & Ahn, J. Y. (2015). Seeing differently: A cross-cultural difference in consumer attention. The 2015 Association for Consumer Research Asia-Pacific Conference, June 19-21, Hong Kong, China.
Kim, E. & Sung, Y. (2015). Brand relationships and brand electronic word-of-mouth on Twitter. The 2015 Korean Society for Consumer Advertising Psychology Conference, May 29, Seoul, Korea.
Kim, E. (2015). A motivational approach to consumer engagement in social media. The 2015 American Academy of Advertising Conference, March 26-29, Chicago, IL.