• Kim, E. & Drumwright, M. (2016). Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation. Computers in Human Behavior, 63, 970-979 (SSCI).

  • Kim, E., Lee, J.*, Sung, Y., & Choi, S.M. (2016). Predicting selfie-posting behaviors on social networking sites: An extension of theory of planned behavior. Computers in Human Behavior, 62, 116-123 (SSCI).

  • Sung, Y., Lee, J.*, Kim, E., & Choi, S.M. (2016). Why we post selfies: Understanding motivations for posting pictures of oneself. Personality and Individual Differences. 97, 260-265 (SSCI).

2016

Publication

  • Chung, Y.J. & Kim, E. (2016). Consumer socialization through social media: Antecedents of consumer acceptance of native advertising on social networking sites. The 2016 Conference of the Association for Education in Journalism and Mass Communication, August 4-7, Minneapolis, MN.

  • Wu, D. & Kim, E. (2016). Understanding motivations and engagement outcomes of social TV participation: A case study of the Super Bowl 2016. The 2016 Conference of the Association for Education in Journalism and Mass Communication, August 4-7, Minneapolis, MN.

  • Yim, M.Y., Kim, E., Ahn, H., & Yoo C. Y. (2016). Understanding the impact of body size of models: How guilt and shame influence consumer purchase intention. The 2016 Summer American Marketing Association, August 5-7, Atlanta, GA.

  • Sung, Y., Lee, J., Choi, S.M., & Kim, E (2016). #Me and brand: Understanding the brand-selfie posters on social networking sites. The 2016 Global Marketing Conference, July 21-24, Hong Kong, China.
    *Best Conference Paper Award

  • Kim, E., Lee, J., Choi, S.M., & Sung, Y. (2016). Understanding the antecedents of selfie-posting on social networking sites. The 2016 Conference of the International Communication Association, June 9-13, Fukuoka, Japan.

  • Kim, E. (2016). Exploring consumer self-determination in social media and its effects. The 2016 American Academy of Advertising Conference, March 17-20, Seattle, WA.

Conference