Kim, S.*, Kim, J.*, & Kim, E. (2017). Metaphor as visual thinking in advertising and its effects: Focus on brand familiarity and product involvement. Journal of Promotion Management, 23(5), 654-672 (Scopus).
2017
Publication
Kim, E., & McDonald, C. (2017). Influencers with #NoFilter: How micro-celebrities use self-branding practices on Instagram. The 2017 Conference of the Association for Education in Journalism and Mass Communication, August 8-12, Chicago, IL.
Gu, Z. & Kim, E. (2017). Why we #hashtag brand: Consumer motivations associated with posting brand hashtags. The 2017 Conference of the Association for Education in Journalism and Mass Communication, August 8-12, Chicago, IL.
Chung, Y.J., Kim, E., & Ahn, H. (2017). Going native (or not): Antecedents of consumer avoidance of native advertising on social networking sites. The 2017 American Academy of Advertising Conference, March 23-26, Boston, MA.