Bashirm, A.*, Wen, T.J.*, Kim, E., & Morris, J. (2018). The role of consumer affect on visual social networking sites: How consumers build brand relationships. Journal of Current Issues and Research in Advertising, 39(2), 178-191 (Scopus).
Sung, Y., Kim, E., & Choi, S.M. (2018). #Me and brands: Understanding brand-selfie posters on social media. International Journal of Advertising, 37(1), 14-28 (SSCI).
2018
Publication
Lee, S. & Kim, E. (2018). Influencer marketing on Instagram: The effects of sponsorship disclosure, source credibility, and brand credibility. The 2018 Conference of the Association for Education in Journalism and Mass Communication, August 6-9, Washington, DC.