• Sung, Y., Kim, E., & Choi, S.M. (2019). #Me and brands: Understanding brand-selfie posters on social media. Electronic word of mouth as a promotional technique: New insights from social media, pp. 14-28, Chu, S., Kim, J., & Taylor, C. R. (eds.), New York: Routledge.

2019

Publication

  • 박지연, 권소연, 김은실 (2019). 인스타그램 인플루언서의 종류와 스폰서십 광고 공시의 형태가 소비자 설득지식, 정보원 신뢰성과 지각된 이타성에 미치는 영향. The 2019 Annual Conference of Korean Society of Consumer Studies, October 18, Seoul, South Korea.

  • 김명주, 김희재, 김은실 (2019). 인스타그램 Shoppable Tag이 소비자 태도와 구전 및 구매의도에 미치는 영향: 소비자 관여도를 중심으로. The 2019 Annual Conference of Korean Society of Consumer Studies, October 18, Seoul, South Korea.

  • 심지수, 이지연, 강효원, 김은실 (2019). 페이스북에서 메시지 소구 유형의 효과 연구: 사회적 거리 차이를 중심으로. The 2019 Annual Conference of Korean Society of Consumer Studies, October 18, Seoul, South Korea.

  • 박지연, 권소연, 김은실 (2019). 인스타그램 마이크로 인플루언서의 종류와 스폰서십 광고 공시의 형태가 소비자 반응에 미치는 영향. The 2019 Annual Conference of Korean Psychological Association, August 22-24, Seoul, South Korea.

  • 김명주, 김희재, 김은실 (2019). 소비자 관여 수준이 인스타그램 Shoppable Tag 광고 효과성에 미치는 영향. The 2019 Annual Conference of Korean Psychological Association, August 22-24, Seoul, South Korea.

  • 1. Lee, A.R., Kim, E., Hon, L., & Chung, Y.J. (2019). How age-morphed images make me feel: The role of emotional responses in building support for the elderly among Millennials and Generation Xers. The 2019 Conference of the Association for Education in Journalism and Mass Communication, August 7-10, Toronto, Canada.

    *Third Place Faculty Paper Award

  • Angulo, R.B. & Kim, E. (2019). How ad location and following brands on social networking sites affect users’ evaluation of ads. The 2019 International Conference on Research in Advertising, June 27-29, Krems, Austria.

  • Wen, T., Wu, L., Dodoo, N. A., Noland, C., & Kim, E. (2019). Positive mood obscures, negative mood alerts: The Interplay between mood and disclosure language on the effectiveness of native advertising. The 2019 American Academy of Advertising Conference, March 28-31, Dallas, TX.

  • Chung, Y.J., Lee, S. & Kim, E. (2019). The effect of influencers and sponsorship disclosure on Instagram. The 2019 American Academy of Advertising Conference, March 28-31, Dallas, TX.

  • Yim, M.Y., Kim, E., & Ahn, H. (2019). Examining how a plus-size model in advertising generates purchase intention: A perspective from consumption visions. The 2019 American Academy of Advertising Conference, March 28-31, Dallas, TX.

Conference