• Park, Y. , Lee, Y., Cho, H.J.*, & Kim, E. (2020). 인스타그램 마이크로 인플루언서-팔로워 간의 상호작용성이 스폰서십 공시 효과에 미치는 영향: 지각된 진정성과 동일시의 매개효과를 중심으로 (How perceived interactivity between Instagram micro-influencers and their followers impacts the effects of sponsorship disclosure: Mediating role of perceived authenticity and identification). Korean Journal of Consumer and Advertising Psychology, 21(4), 559-587 (KCI).

  • Gu, Z.* & Kim, E. (2020). Why we #hashtag: Motivations associated with posting brand hashtags. International Journal of Advanced Smart Convergence, 9(3), 272-283(KCI).

  • Kim, M.J.* & Kim, E. (2020). 소비자 인지부하, 광고-동영상 컨텐츠 맥락 일치성과 광고 위치가 온라인 광고 효과에 미치는 영향 (Effects of consumer cognitive load, ad-content congruity, and ad placement on the effectiveness of online video advertising). Korean Journal of Consumer and Advertising Psychology, 21(3), 471-499 (KCI).

  • Kwon, E.S., Kim, E. & Chung, Y.J.* (2020). Social break-up: Why consumers hide and unfollow brands on Facebook. International Journal of Internet Marketing and Advertising, 14(3), 299-317 (Scopus).

  • Lee, S.* & Kim, E. (2020). Influencer marketing on Instagram: The effects of sponsorship disclosure, source credibility, and brand credibility. Journal of Global Fashion Marketing, 11(3), 232-249 (Scopus).

  • Lee, A.R., Kim, E., Hon, L., & Chung, Y.J.* (2020). How age-morphed images make me feel: The role of emotional responses in building support for seniors. Computers in Human Behavior, 107 (June) (SSCI).

  • Chung, Y.J.* & Kim, E. (2020). Understanding consumer intention to share native advertising and brand information on social media: A focus on consumer socialization. Korean Journal of Consumer and Advertising Psychology, 21(1), 55-77 (KCI).

  • Wen, T.J., Kim, E., Wu, L., & Dodoo, N.A. (2020). Activating persuasion knowledge in native advertising: The influence of cognitive load and disclosure language. International Journal of Advertising, 39(1), 74-93 (SSCI).

2020

Publication

  • Kim, M.J., Shim, J., & Kim, E. (2020). “I’m cold but feeling warm”: Effect of cold temperature on evaluations of ad message. The 2020 Association for Consumer Research Conference, October 1-4 (converted to virtual due to COVID-19).

  • 이예진, 조희정, 박예빈, 김은실 (2020). 인스타그램 마이크로 인플루언서-팔로워 간의 상호작용성과 스폰서십 공시가 인스타그램 광고 효과성에 미치는 영향. The 2020 Annual Conference of Korean Psychological Association, August 20-22 (converted to virtual due to COVID-19).

  • 김명주, 심지수, 김은실 (2020). 소비자가 경험하는 온도가 광고 메시지 평가에 미치는 영향. The 2020 Annual Conference of Korean Psychological Association, August 20-22 (converted to virtual due to COVID-19).

  • Shim, J., Lee, J., Kang, H., & Kim, E. (2020). Who shared on the ad on Facebook?: An investigation of social distance effects on SNSs. The 2020 Conference of the International Communication Association, May 21-25 (converted to virtual due to COVID-19).

  • Park, J., Kwen, S., & Kim, E. (2020). ‘This sponsored post is based on my honest opinions”: The effect of Instagram sponsorship disclosure and influencer type on consumer responses. The 2020 Conference of the International Communication Association, May 21-25 (converted to virtual due to COVID-19).

Conference