• Wen, T.J., Wu, L., Dodoo, N.A., & Kim, E. (2023). The Mood Effect: How mood, disclosure language, and ad skepticism influence the effectiveness of native advertising. Journal of Consumer Behaviour, 22(5), 1296-1308 (SSCI).

  • Kim, E. & McDonald-Liu, C. (2023). Influencers with #NoFilter: How micro-celebrities use self-branding practices on Instagram. Computers in Human Behavior, 148 (November) (SSCI).

  • Lee, Y.S.* & Kim, E. (2023). 피드백과 회상이 친환경 구매와 광고 메시지 태도에 미치는 영향: 지각된 자기 완성의 매개효과를 중심으로 (Effects of feedback and recall on pro-environmental consumption intention and advertising atttiudes: The mediating role of perceived self-completion). Korean Journal of Consumer and Advertising Psychology, 24(2), 167-194 (KCI).

  • Chung, Y.J.*, Lee, S., & Kim, E. (2023). The effect of influencer types and sponsorship disclosure in Instagram sponsored posts. Journal of Current Issues and Research in Advertising, 11(2), 193-211 (Scopus).

  • Lee, Y.* & Kim, E. (2023). 인지부하, 인풀루언서의 내러티브, 광고 공시가 인플루언서 후원 콘텐츠 광고 효과에 미치는 영향: 지각된 자기 완성의 매개효과를 중심으로 (Effectiveness of influencer sponsored content: The interplay of cognitive load, influencer narrative, and sponsorship disclosure). Ewha Institute of Social Science, 39(1), 91-121 (KCI).

  • Pérez-Ríos, N. & Kim, E. (2023). The effects of Hispanics’ social TV participation on ethnicity identifications. International Journal of Internet, Broadcasting, and Communication, 15(1), 243-253 (KCI).

2023

Publication

  • 포에티 에미리아, 라나 지아니, 백나연, 니콜 셰단, 김은실 (2023). “Is it okay to show that I failed?” The role of deservingness in emotional reactions toward mega vs. micro influencer’s negative self-disclosure. The 2023 Korean Society for Consumer Advertising Psychology Conference, Graduate Student Seminar, July 5-6, Gangneung, SouthKorea.

  • 이지연, 이재연, 소지현, 김은실 (2023). Effects of social media ephemerality on consumer recall. The 2023 Korean Society for Consumer Advertising Psychology Conference, Graduate Student Seminar, July 5-6, Gangneung, South Korea. *Top Poster Award

  • Lee, J.Y., Kwon, M., Jung, H., Thuy, L.T.T., Soh, J., & Kim, E. (2023). Distinct effects of positive and negative awe on environmental CSR engagement: The role of behavioral system and message framing. The 2023 Conference of the International Communication Association, May 25-29, Toronto, Canada.

  • Kim, Y. & Kim, E. (2023). Effect of participation effort and consumer power on CSR attitude and participation intention. The 2023 Conference of the International Communication Association, May 25-29, Toronto, Canada.

  • 정혜미, 김은실 (2023). 재활용 가용성 정보가 재활용 태도와 행동에 미치는 영향. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

  • 이윤슬, 정혜미, 조가람, 김은실 (2023). 참여형 친환경 캠페인의 참여 노력과 심적 시뮬레이션, 지각된 관련성이 캠페인 참여 의도와 따뜻한 만족감에 미치는 영향. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

  • 이재연, 소지현, 권미수, 김은실 (2023). Distinct effects of positive and negative awe on environmental CSR attitude. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

  • 조이서, 김은실 (2023). 기억 효능감과 암묵적 자기 이론이 자기통제와 건강한 음식 선택에 미치는 영향. The 2023 Korean Society for Consumer Advertising Psychology Conference, May 13, Seoul, South Korea.

Conference