• Yim, M. Y., Kim, E., & Ahn, H. (2024). Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on mental imagery and negative emotions. Journal of Fashion Marketing and Management: An International Journal, 28(6), 1113-1134 (SSCI).

  • Jung, H.* & Kim, E. (2024). 재활용 가용성 정보가 재활용 태도와 행동에 미치는 영향 (Effects of recycling availability information and anthropomorphic cues on consumer recycling behavior and perceptions of packaging materials). Ewha Institute of Social Science, 40(1), 35-60 (KCI).

  • Jo, Y.* & Kim, E. (2024). Effects of memory efficacy and implicit theory on healthy food choice and self-control. Journal of Consumption Culture, 27(1), 1-18 (KCI).

  • Wen, T.J., Wu, L., Dodoo, N.A., & Kim, E. (2023). The Mood Effect: How mood, disclosure language, and ad skepticism influence the effectiveness of native advertising. Journal of Consumer Behaviour, 22(5), 1296-1308 (SSCI).

2024

Publication

  • 이재연, 김은실 (2024). The role of moral identity in the interaction of pride types and donation preferences. The 2024 Korean Advertising Society Conference, Graduate Student Symposium, July 3-4, Sokcho, South Korea.

  • 이지연, 가브리엘 구나완, 김은실 (2024). Balancing positives and negatives: Effects of valence and self-disclosure levels on influencer trust and SNS engagement. The 2024 Korean Advertising Society Conference, Graduate Student Symposium, July 3-4, Sokcho, South Korea.

  • 이지연, 백나연, 니콜 셰단, 라나 지아니, 포에티 에미리아, 김은실 (2024). Effects of emotional valence of social media influencers’ self-disclosure: Moderating role of perceived intimacy. The 2024 Korean Society for Consumer Advertising Psychology Conference, April 19-20, Jeonju, South Korea.

  • 조이서, 김은실 (2024). 외모위협에 대한 보상이 자기통제에 미치는 영향: 광고메시지 내 보상영역과 메시지 유형을 중심으로. The 2024 Korean Society for Consumer Advertising Psychology Conference, April 19-20, Jeonju, South Korea.

  • Lee, J., Lee, J., Soh, J., & Kim, E. (2024). Effects of social media ephemerality on consumer recall. The 2024 American Academy of Advertising, March 14-17, Portland, OR.

Conference