Lee, J.*, Soh, J.*, & Kim, E. (2025). Gone but not forgotten: Investigating the cognitive effects of social media content ephemerality and the moderating role of viewer involvement. Journal of Current Issues and Research in Advertising (Scopus).
Lee, J.* & Kim, E. (2025). Disclosing the “real” flaws: How influencer negative self-disclosure enhance influencer authenticity. International Journal of Advertising (SSCI).
Angulo, R.B. & Kim, E. (2025). Influence of SNS ad loication and users' brand-following status on consumer evaluations. International Journal of Advanced Smart Convergence, 14(1), 26-35 (KCI).
Kim, E., Kim, Y.*, & Kang, E. (2025). Mitigating effort through power: The impact of participant power in nonprofit participatory campaign engagement. Journal of Philanthropy, 30(1) (Scopus).
2025
Publication
조이서, 김은실 (2025). Mitigating apperance threats: The differential effects of compensatory consumption on self-control. The 2025 Global Conference on AD & PR, June 30-July 1, Gangneung, South Korea.
*Academic Excellence Award
소지현, 김은실 (2025). The effects of brand crisis type and attribution type on apology: The moderating role of service agent. The 2025 Korean Advertising Society Conference, April 4, Pangyo, South Korea.
Lee, J., & Kim, E. (2025). Disclosing the “real” flaws: How the valence of influencer self-disclosure influences perceptions of authenticity. The 2025 American Academy of Advertising, March 6-9, Pittsburg, PA.