(Accepted) Jo, Y.*, & Kim, E. (2026). Mitigating apperance threats: The differential effects of compensatory consumption on self-control. Asia Marketing Journal (SSCI).
2026
Publication
(Under Review) Soh, J., Lee, J., & Kim, E. (2026). Buffering the effects of response latency: Social presence in Human-AI collaboration disclosure. The 2026 American Academy of Advertising, March 26-29, Austin, TX.
(Under Review) Soh, J., Lee., J., Kim, S., Kim, E., & Yoo, C.Y. (2026). When experiences meet the virtual influencers: The role of product types and usage behaviors in mental simulation and consumer responses. The 2026 American Academy of Advertising, March 26-29, Austin, TX.